After a 1,500-nautical-mile voyage from Canada, half of the World Trade Center‘s antenna has arrived in New York, and, this morning, the first segments were hoisted 104 stories—over 1,300 feet above the streets of Lower Manhattan—for installation. During AN’s site tour in September, the “roots” of the antenna were clearly visible, ready to accept the structure. Building this antenna is no small effort, either. Like the scale of everything at the World Trade site, the structure is gigantic, measuring in at 408-feet tall, higher than most skyscrapers in the rest of the country. Once finished, the antenna will bring the building’s overall height to 1,776 feet.There remains some contention on how to describe the antenna structure—as simply an antenna or, more poetically, a spire—and despite what seems a semantic argument, the results could have tall repercussions. The Port Authority and the Durst Organization—both who use the term spire—opted to remove an architectural cladding designed by SOM and artist Kenneth Snelson from the antenna earlier this year, trimming millions from the building’s price tag. Without that sculptural finish, however, the Council on Tall Buildings and Urban Habitat (CTBUH), the organization charged with ranking building heights, could opt to exclude the antenna from the overall building height, where an integrated spire would count. That would mean One World Trade won’t clock in as the tallest building in the Western Hemisphere, or even the tallest in New York City.
What is important to your business is how it appears from the outside. If it doesn’t have immediate perceived value from the outside, you could possibly as well pack it all up and go home, irrespective of how good what you’re selling is. The most effective example of this is Mac/Apple products. Every one was created to be sleek and smooth, and in many cases the boxes they come in are really cool looking that you immediately feel psyched about the newly acquired thing. The iPhone may be the cool-person industry standard due to how they look and therefore are perceived, even though other phones are clearly better. The same concept holds true for you when you’re trying to stand out at your trade show. Don’t just assume people will read about you and love your product. You must make them feel stupid or lame for NOT getting your product. Here are some necessary expenses you should make to maximize your trade show booth.
1. Beautiful Professional Displays
Having a half-ass looking display is going to turn away the majority of customers. You can’t afford to do that. You should make sure that when someone is walking by they are drawn to you together with have no choice but to come over and see what the fuss is all about. A good way to do that is to get some pop up displays from a store like The Display Outlet making them as catchy to the eye as is possible. Position them prominently to ensure the maximum quantity of eyes will hit them, and then wait for them to lure the people in. A well-designed pop and banner up display can have not only that you do have a great merchandise that is awesome, but that your company knows what it’s doing, and cares about the image. Caring about your image is not bad, it really is good and attractive to the common man.
2. Free Give Aways
Another expense that you might at first be reluctant to make is to give something away for free. Always. This is essential. You must have something at your booth that the customer can take away even if they aren’t a paying customer just yet. Or if your merchandise isn’t something they even can buy necessarily on the trade booth, just telling them your name is meaningless, when you can’t have them buy today. Think about just how many other booths they’ve gone to. If they leave assuring you that they’ll google you as soon as they return home, that’s as good as a dead lead. They will have you ever as a part of their life going forward if instead they have a cool mini laser pointer or bottle opener key chain with your brand name and website into it. They will absolutely not forget about you. It’ll be worthwhile in the long run for sure, although it should indeed be an outlay of money that you simply won’t directly recoup.
3. Attractive Sales Woman
It could sound sexist, but there are some truths which can be self evident. If you are an ugly mug and let’s face it, it is likely you are, it really is worth buying hiring attractive women to man your booth, no near-pun intended. It’s a basic fact that people, both men and women, prefer to talk to women in this kind of situation. Men are attracted to them and want to impress them, while women would like to buddy around the attractive salespeople and feel less threatened than they do from a gross middle aged man like yourself. Believe me, you’re wrong and I’m right, though it may be harsh, and you may think your product is so great that it may transcend simple degrading facts like this.
The insider Sell/Buy ratio is calculated by dividing the total insider sales in a given week by total insider purchases that week. The adjusted ratio for last week dropped to 8.83. In other words, insiders sold about 9 times as much stock as they purchased. The Sell/Buy ratio this week compares favorably with the prior week, when the ratio stood at 26.96. By removing transactions by companies and funds and trying as best as possible only to retain information about insiders and 10% owners who are not funds or companies, we are calculating an adjusted ratio.
It is worth noting that only the first quadrant of this PLN model is actually performed synchronously, that is, in real time. That may give some a clue as to the latent potential of tools such as Twitter to connect people instantly and powerfully across the globe and to give all of us access to a worldwide network of experts and enthusiasts in any subject for which we have an interest. Because in today’s connected world, without it you are not fully equipped as a professional, everyone should have a PLN.
Political processes are inherently.It is possible to estimate the outcomes, although there is plenty of room for surprises along the way. I have been analyzing public policy issues for forty years, including the study of hundreds of actual decisions as part of my dissertation – the original research required to get your “professor credentials.” I do not have any exaggerated illusions about the predictive power of academic research, but at least for me, the research has helped to identify investment implications